Tip 1: Involve all relevant departments of the company
With the introduction of an online store, you open up an additional sales channel that can have an impact on your organizational structure and on processes within the entire company: Logistics, IT, product management, marketing and sales - all these departments need to be involved.
Tip 2: Exploit the potential
Online sales offer great opportunities to drive digitalization, optimize processes, increase transparency and proximity to the customer, and increase sales. Take advantage of this opportunity and the potential! Your customers will thank you for it.
Tip 3: Think big, start small
ECommerce is a big topic that can have many expansion stages, including launching a B2B customer portal, using marketplaces, or building multiple online stores for different segments. Consider these aspects in your strategy, but do not have the ambition to implement everything at once. Start small, gather experience, optimize your processes, and expand your offering piece by piece.
Our Customer Success Stories
Read how our customer Schlatter Industries AG was able to secure competitive advantages by implementing an innovative e-shop with integrated spare parts catalogs, thus generating more sales in the spare parts business. Read Case Study