Multi-store Strategy - Does It Make Sense for Industrial Companies?

Most people know them: online stores like About You, Bonprix or MyToys. What perhaps not everyone knows is that these online stores - just like numerous other online stores, each specializing in certain industries or market segments - all belong to the Otto Group. The Otto Group is thus pursuing a multi-shop strategy, offering different online stores for different target groups and their individual shopping needs. But what is behind this strategy and is it worthwhile for companies from the manufacturing sector to consider having several online stores for different target groups?

Other articles from Quanos

This might also interest you

 

Service Information System (SIS) for plant operators and manufacturers

Do you work for a manufacturing company or operate machines, plants or vehicle fleets? If so, you are probably famili…

 

5 Tips for more Revenue with Spare Parts and Services

In the case of investment-intensive goods, the aftersales department usually makes a significant contribution to reve…

 

Digital Information Twin - Definition and Benefits

Have you already heard of Digital Information Twin? "Digital Information Twin" or "DIT" is an important buzzword and …