Multi-store Strategy - Does It Make Sense for Industrial Companies?

Most people know them: online stores like About You, Bonprix or MyToys. What perhaps not everyone knows is that these online stores - just like numerous other online stores, each specializing in certain industries or market segments - all belong to the Otto Group. The Otto Group is thus pursuing a multi-shop strategy, offering different online stores for different target groups and their individual shopping needs. But what is behind this strategy and is it worthwhile for companies from the manufacturing sector to consider having several online stores for different target groups?

Other articles from Quanos

This might also interest you

 

In 4 Steps to Your Spare Parts Catalog

Up to now, the creation of a spare parts catalog has involved a lot of effort for you? It costs a lot of time, resour…

 

Digitization: Man, Machine and Process in Change

Digitization will continue to be the most important trend theme in the new year 2018, and companies are asking themse…

 

Why SVG contour highlighting optimises your spare parts identification

Do you use SVG graphics and the spare parts catalogue software PARTS-PUBLISHER? Congratulations! Now you can identify…