Your eCommerce ecosystem is also the perfect place to evaluate, develop and offer new, personalized business models.
Machines, plants and equipment are no longer just bought, rented, or leased these days. Selling the output is considered an innovative business model. For example, it is no longer a complete air compressor that is sold, but compressed air that is paid for by quantity. These so-called product-as-a-service or pay-per-use models enable a whole new market entry.
Would you like to evaluate which new business model could be suitable for you? Then analyze the data collected via your eCommerce platform about the use of your products and services. This will give you insights into the needs of your customers.