B2B Marketplaces as a Supplement to Your Own Online Store?

Driven by the convenient, media-interruption-free B2C buying experience, B2B buyers' demands are also growing. According to a German survey conducted by Sapio Research on behalf of Sana Commerce, B2B purchasing decision-makers buy an average of 75% of products online. Already during the purchasing process, almost 50% of B2B buyers use the Internet to gather information or search for solutions and suppliers. Around 1/3 of the buyers surveyed prefer companies that support online purchasing. In addition to their own online store, companies from the B2B sector are increasingly relying on online marketplaces.