Service Excellence: Personal and Digital

The strategic relevance of excellent customer service is growing and the requirements have increased massively, especially in recent years. Digitalization is providing new touchpoints for customer service, while at the same time there is increasing competitive pressure to serve these touchpoints to perfection. It is now up to companies to recognize the potential and take advantage of the opportunities offered by digitalization. The pioneers in this area are very successful and are increasing their sales figures through better customer service.