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Multi-store Strategy - Does It Make Sense for Industrial Companies?

Published: 2021-11-11 Updated: 2025-03-26
Subject: Tools and technology E-commerce Increase efficiency in service Networking service information Ordering spare parts

Most people know them: online stores like About You, Bonprix or MyToys. What perhaps not everyone knows is that these online stores - just like numerous other online stores, each specializing in certain industries or market segments - all belong to the Otto Group. The Otto Group is thus pursuing a multi-shop strategy, offering different online stores for different target groups and their individual shopping needs. But what is behind this strategy and is it worthwhile for companies from the manufacturing sector to consider having several online stores for different target groups?

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