Falling prices, rising costs, and changing nutritional habits among consumers are forcing many farms to rethink their approach. At the same time, standards for animal welfare and resource protection, such as the requirements for the use of pesticides, are becoming stricter. Staying profitable against this backdrop poses major challenges, especially for smaller farms.
While many contractors have long relied on digital tools, family farms are often still at the beginning of their digitization journey. The good news is that they do not have to make a 180-degree turn to go digital. The first step into the future is to use existing technology more efficiently and to network it.
This is matched by the efforts of agricultural equipment manufacturers to expand their service offerings even further. Major manufacturers already have online portals where farmers can find important information about their machines and receive maintenance support. More services will be added in the future.