What Are the Advantages of 3D Data in Spare Parts Catalogs?
Your company's product portfolio is high-quality and complex - and that's exactly what you want to convey to your customers in a positive way. But if you only have 2D visualizations available for this purpose, it's often difficult to get good ideas across. Read how 3D data can help you present your products in the right way.
The most important advantage that three-dimensional visualizations bring to industrial companies is better communication – both internally and externally.
Communication with customers
If your company relies only on two-dimensional data outside of the design department, you risk losing significant efficiency. 2D derivations from existing 3D CAD files often offer no advantages - on the contrary: they have to be generated laboriously and are usually difficult to understand for users outside the design department. In addition, 2D data is sluggish: Interaction is not possible with them. If you want to know where a spare part you are looking for might be hidden, you have to have a lot of imagination.
To achieve a deeper understanding of machines or assemblies among colleagues in marketing, sales or service, and to bring the vision of your engineers and designers closer to your customers, 3D data is a must. Detailed and animated 3D visualizations provide an accurate insight into the product world of machine and plant manufacturers. Misunderstandings and frustration are now a thing of the past.
Cross-departmental collaboration
The development of new products often involves more than just colleagues from the design department. Coordination with other departments is necessary. Once the product has been developed, marketing and sales also have to be consulted - after all, they are supposed to make the new product known within the market.
2D drawings slow down all these processes. Those who were not involved in the development first have to find their way around, and this requires a lot of imagination and technical understanding. Things can be done more quickly with 3D models, which eliminate the need for long explanations.
Technical documentation
In technical documentation, clear and easy-to-understand information is essential to ensure the safe use of a machine or its efficient maintenance. 3D data makes it particularly easy for technical writers to clearly depict important areas of a system or its components and spare parts.
These are the added values you can offer to your customers with 3D data
- 3D models represent assemblies and components realistically. This makes it much easier for your customers to navigate and compare the 3D model with reality.
- 3D models arouse the impulse to interact with them. Your customers can rotate and pan the visualizations and highlight or hide individual parts.
- 3D models speak a clear language so your customers can identify and order needed spare parts more easily, with fewer incorrect orders.
How machine and plant manufacturers benefit from 3D data
In mechanical and plant engineering, the main advantages of using 3D data outside of the design department are the possibilities for interaction with the models and the stimulation of the customer's imagination.
All these advantages ultimately pay off in terms of sales, because
- With 3D data in spare parts catalogs, you simplify the work of sales and after-sales.
- You make your sales activities less dependent on the availability of qualified sales staff and customer consultants.
- Your customers can already read a lot of information themselves from 3D data, thus taking up less of your service and support staff's time.
- Three-dimensional visualizations lower your customers' inhibitions to look more deeply into components and find answers to their questions more quickly - thus automatically increasing customer satisfaction.
- With 3D data, you speed up processes in support, because your customer advisors can build on your customers' wishes more easily - and underline your company's innovative strength.
- With 3D data, your employees in marketing, sales and after-sales work more efficiently, can advise customers better and communicate the advantages of your products clearly to the outside world.
- In perspective, 3D data can also be used in online product configurators, which accelerate the sales process and thus optimize your process costs.
Whether you already use a spare parts catalog or not, together we will take your 3D data to the next level and give you the tools to realize future-proof 3D spare parts catalogs.
