Business with new rail vehicles is losing momentum. That's why representatives of the rail industry must now put all their eggs in the service basket. Aftersales offers the opportunity to master the most important challenges related to the railways and to set the course for the future.
The rail industry in Germany is a beacon of hope for green mobility and a major employer. In addition to the employees of many rail transport companies such as Deutsche Bahn, around 56,600 employees at system providers and medium-sized suppliers are keeping rail transport rolling.
Companies in this industry, many of which are organized in the German Railway Industry Association (Verband der Bahnindustrie in Deutschland e.V. or VDB), perform a wide range of tasks. Besides the production of systems and components for rail vehicles, this includes track construction, the manufacture of engines and transmissions, and important services related to maintenance and spare parts.
Thanks to their high technical level, the products of the rail industry make an important contribution to sustainable mobility in passenger and freight transport in Germany and worldwide. However, the road to a green and competitive future is paved with challenges.
Back in 2016, the Hans Böckler Foundation conducted a comprehensive analysis that took an in-depth look at the key hurdles the rail industry was facing.
In recent years, the German rail vehicle market has experienced major slumps, especially in the important market segments for locomotives and railcars. According to the VDB, the level of sales in 2022 was 16.7 percent higher than in 2021. At the same time, however, order intake fell by 18.5 percent.
For this reason, and because the rail industry will have to focus on its own modernization and maintenance in the coming years, the importance of aftersales in the rail industry is increasing. Owners and operators are focusing more on the cost, quality, and efficiency of rail technology products throughout their entire life cycle.
Digitization is the key
According to an analysis by the Hans Böckler Foundation, expanding the service business is "currently the most important strategic option for manufacturers to extend the value chain." The longer the value chain, the longer the aftersales department must ensure the availability of spare parts.
In addition, for efficient maintenance, the identification of required spare parts must be made as simple as possible — because rail vehicles and components are becoming increasingly complex.
A Roland Berger study from 2016 concluded that rail companies can overcome these and other challenges with the help of digitization. According to the study, "operators should improve their products and services while reducing their operating costs, including for maintenance and repair."
In 2016, when the study was published, European operators spent more than €16 billion annually on maintenance and repair. According to Roland Berger, digitization of these areas enables savings of 20 percent by means of longer and more flexible maintenance intervals and shorter downtimes, among other things. The VDB even estimates savings of 30 percent.
However, many companies lack the know-how that is required for measures such as evaluating existing data and optimizing their component maintenance cycles.
Railroad industry companies that want to position themselves for the future must set their course now and transform their aftersales. If this task is also on your agenda, you should
The Roland Berger study also suggests focusing on "coopetition" — that is, cooperation with the competition in the areas of maintenance and repair. This makes it possible to more accurately identify technical faults and wear and tear, and to fully exploit the potential of data. It’s also important to keep an eye on the entire value chain, from materials monitoring and maintenance planning to operational activities in the operating plant.
The easiest way to digitize your service sustainably is to use the right software. Quanos InfoTwin provides the rail industry with a ready-to-use tool: a cloud-based platform that creates a digital twin for your aftersales and forms the core of your service transformation.
The solution is modular — you can first structure your aftersales data and then gradually network it with technical documentation, spare parts management, and other sources in a service portal.
As a result, your aftersales team experiences a noticeable gain in efficiency in their day-to-day work and is able to provide your customers with the best possible support. In turn, customers benefit from greater transparency when identifying spare parts and planning maintenance.
VOITH Lokomotivtechnik is an example of how a locomotive design company uses software to offer its customers first-class service and optimal support for vehicles, and of the advantages resulting from the combination of technical documentation and aftersales.
You too can score points with optimal processes in aftersales. Get to know Quanos InfoTwin in a free online demo. We’ll be happy to show you how the platform can help you master your acute challenges.